I really like this flavor. Usually I find coffee flavors to be too sweet so this one hit the spot. I would describe it as just a pure coffee flavor. The liquid looks like coffee (dark) and smells like black coffee. Not exactly black coffee since it's semi-sweet but definitely no cream/milk notes in this one. One caveat, I originally purchased 70/30 @ 3mg and it was just too harsh for me. Very strong throat hit and harsh exhale. A friend who usually uses 12mg even found it harsh. I did like the flavor enough to order another bottle in Max VG 3mg and it helped quite a bit. Still a strong throat hit (along the lines of 6mg+) but now it's manageable enough to make it in my weekly rotation.
Pure coffee flavor 
